Turn readers into loyal fans — on autopilot

The simplest way to turn your best writing into an automated email series. Write once, nurture every new subscriber — forever.

6 templates · AI-assisted drafts · Embeddable anywhere · Free up to 500 subscribers

50 spots · 14 days Pro free · No credit card

Built on trusted infrastructure

Stripe
Next.js
Clerk
PostgreSQL
Resend

Your best content is buried in your archives

You spent hours writing it. Readers who discover you today will never see it — unless you send it to them automatically.

$2.87

Revenue per automated email

$0.18

Revenue per manual campaign

16×

More revenue per send

2%

Of sends drive 37% of email revenue

Source: Omnisend 2024 Ecommerce Email Report

Everything you need, nothing you don't

Three steps to a fully automated email series

Step 01

Write emails that connect

A clean WYSIWYG editor with merge tags, images, and an AI writing assistant. Start from one of 6 research-backed templates or write from scratch.

  • WYSIWYG editing
  • AI-assisted first drafts
  • 6 research-backed templates
  • Merge tags & images
Step 02

Set it and forget it

Drag emails into a visual timeline. Choose the day offset for each one. Your series runs 24/7 — every new subscriber gets the full sequence automatically.

  • Visual timeline builder
  • Drag & drop reordering
  • Flexible day offsets
  • Runs on autopilot
Step 03

Embed anywhere in 30 seconds

Paste one line of code on your site, or share a hosted subscribe page. Customize colors, copy, and optional fields — no design skills needed.

  • Copy & paste embed widget
  • Hosted subscribe pages
  • 6 color presets
  • Optional custom fields

Start with research, not a blank page

Every template is backed by email marketing research — open rates, click-through benchmarks, and proven cadences built in.

onboard

Welcome Series

Introduce yourself to new subscribers and set expectations.

5 emails · over 9 days

educate

Lead Magnet Delivery

Deliver a freebie and nurture subscribers by topic.

4 emails · over 8 days

educate

5-Day Mini Course

Teach something valuable in 5 daily lessons.

5 emails · daily

sell

Launch Sequence

Build anticipation and drive sales within a launch window.

8 emails · over 15 days

engage

Nurture Sequence

Share your best content and deepen the relationship over time.

6 emails · over 19 days

engage

Re-engagement

Win back inactive subscribers or clean your list.

3 emails · over 9 days

Packed with features, priced for creators

Everything you need to run professional drip series — nothing more.

Research-backed templates

6 ready-made series with proven cadences, open-rate benchmarks, and pre-written emails you can customize.

Visual timeline builder

Drag, drop, and reorder your email sequence. Set day offsets and see the full schedule at a glance.

Analytics that matter

Open rates, click-through rates, and subscriber growth — per series and per email.

AI-assisted drafts

Get a first draft in seconds. Edit it, make it yours, send it.

Custom sending domain

Emails come from your own domain on the Pro plan.

REST API

Full programmatic access to sequences, subscribers, and stats.

Custom branding

Remove the Drippery badge and match your brand colors.

Hosted subscribe pages

Share a beautiful subscribe page — no website required.

Your subscribe form, designed in minutes

The visual embed builder lets you customize everything — colors, copy, layout, and optional fields. See changes live, then copy one line of code.

  • 6 color presets or custom brand colors
  • Optional extra field (text or checkbox)
  • Live preview as you design
  • Hosted subscribe page included
  • Embed widget or full-page — your choice

Built by an author who got tired of overpaying

I write a weekly newsletter about software engineering and indie hacking. When I wanted to add a welcome email series, I signed up for every tool out there — and every single one wanted $30+/month for features I'd never touch.

Landing page builders. Complex automations. Audience segmentation for 200 subscribers. All I needed was a simple drip sequence: write 5 emails, set the schedule, embed a form on my site.

So I built Drippery. It does exactly that — drip email series — and nothing else. No feature bloat, no enterprise pricing, no surprise bills. Just a clean tool for creators who want to nurture their audience without overpaying.

Drippery is indie, bootstrapped, and built in public. I use it for my own newsletter every day. If you have feedback or feature requests, you're emailing the person who built it.

Daniel Rusnok, founder of Drippery

Daniel Rusnok

Founder, Drippery

P.S. I document the entire build journey on Substack. Follow along if you're into indie SaaS.

Why pay for features you'll never use?

Drippery is 55-82% cheaper than alternatives — because you shouldn't need a complex marketing suite just to send a drip series.

1,000 subscribers

3 drip series

Drippery Starter$9/mo
MailerLite Growing
$15/mo+67%
Brevo Business
$18/mo+100%
Mailchimp Essentials
$26.50/mo+194%
Buttondown
$38/mo+322%
Kit Creator
$39/mo+333%

5,000 subscribers

Unlimited series

Drippery Pro$19/mo
MailerLite Growing
$39/mo+105%
Loops
$49/mo+158%
Mailchimp Standard
$75/mo+295%
Kit Creator
$89/mo+368%

Save even more with yearly billing. Starter drops to $7/mo and Pro to $15/mo — less than a coffee subscription.

No surprise bills. No per-subscriber pricing traps. You always know what you'll pay.

Less than a coffee subscription...

...and it actually makes you money.

MonthlyYearly

Free

Free
Series1
Subscribers500
AI Prompts / mo
  • Up to 500 subscribers
  • 1 drip series to get started
  • Full email editor access
  • Embed on your website
Most Popular

Starter

$9/mo
Series5
Subscribers2,500
AI Prompts / mo10
  • 2,500 subscribers
  • 5 drip series for different audiences
  • See what's working with full analytics
  • Your brand, no Drippery badge
  • Schedule emails at your preferred time
  • 10 AI prompts per month
  • Subscribe API for your website
  • Email support when you need it

Pro

$19/mo
SeriesUnlimited
Subscribers15,000
AI Prompts / mo50
  • Everything in Starter, plus:
  • 15,000 subscribers
  • Unlimited series — no cap, ever
  • 50 AI prompts per month
  • Create entire series with AI
  • Send from your own domain
  • Full REST API for custom integrations
  • Priority support — we reply fast

For the same 2,500-subscriber drip setup:

$9Drippery Starter
$39Kit Creator
$38Buttondown
$26.50Mailchimp

See the full breakdown →

Frequently Asked Questions

Everything you need to know about Drippery

Your readers are waiting

Create your first drip series in under 5 minutes. No credit card required.

50 spots available · 14 days of Pro, free

Free forever · No credit card · Setup in 2 minutes